You are capable of doing 10 things.
You CAN sell. You CAN manage a project. You CAN do manual labor. You CAN teach. You CAN design floral arrangements.
We all have a list of things we’ve done in the past, or do in the present.
But our focus should be the one or two things that we SHOULD be doing.
Each of us has uniquely differentiating strengths. Something to offer the world, to offer potential clients. Something where we can be at our best.
We need a career role that is not a commodity. If you’re doing what lots of others can do, and it isn’t your unique gift, you’re in the commodity zone. You also may experience Impostor Syndrome (constantly feeling like a fraud).
Just because someone else has defined a role and its responsibilities doesn’t mean that you have to fit that uniform (which was never measured around you).
You are probably doing one or two of your SHOULD things (or have done them), but don’t recognize that all the rest of your capabilities need to become subordinate. Your current role may be 90% “can,” and 10% “should.”
Step back and take an honest look. List out 10 things you do. Then cross out eight of them. Maybe even nine.
There is your future direction.