Do you want your customers to be dazed and confused? All you have to do is cloak your message in a blizzard of buzzwords.
Obviously, I don’t recommend that. We all want to reside in the memory box of our (potential) clients. More words = more fog.
Instead, use simple, clear words.
See what I mean in this one-minute video:
It’s always tempting to adopt the impressive-sounding biz language that buzzes around us like a pack of mosquitoes. Swat them away and use clarity of speech if you want to have a memorable impact!
Humans are hard-wired to tell and remember stories. That’s why smart business people wrap up their message in a narrative.
Master storytellers tap into our need to see a beginning, a progression, and a destination.
What’s your story? As a professional or as a business, you have one – do you tell it? It’s a vital part of having a memorable, clear message.
See what I mean in this one-minute (ish) video:
People will forget a list of facts and offerings. But we’ll remember your story.
(there seems to be a rash of posts about storytelling all of a sudden: here and here and here, for instance!)