Humans are hard-wired to tell and remember stories. That’s why smart business people wrap up their message in a narrative.
Master storytellers tap into our need to see a beginning, a progression, and a destination.
What’s your story? As a professional or as a business, you have one – do you tell it? It’s a vital part of having a memorable, clear message.
See what I mean in this one-minute (ish) video:
People will forget a list of facts and offerings. But we’ll remember your story.
(there seems to be a rash of posts about storytelling all of a sudden: here and here and here, for instance!)
Clarity Wins 