There are millions of companies out there providing something-or-other, and millions of people doing some-job-or-other.
Don’t be one of them. Claim your market[place].
As an individual, you are developing skills and competencies that are shaping you for a particularly “fitting” role. That’s your [place] in the market of work (whether working for others, or self-employed).
Your primary job, right now, isn’t winning the next project, or grabbing the next available job opening up the ladder. It’s knowing and defining your market[place].
The best way to find your niche, your sweet spot, is by asking for the honest input of trusted others (including clients and co-workers). Generally speaking, they will see more clearly than you do where you fit. You can also get outside help by way of an assessment and professional counsel.
But either way, don’t bounce from place to place based on circumstance. Claim your market[place]. And grow from there.