Do you want your customers to be dazed and confused? All you have to do is cloak your message in a blizzard of buzzwords.

Obviously, I don’t recommend that. We all want to reside in the memory box of our (potential) clients. More words = more fog.

Instead, use simple, clear words.

See what I mean in this one-minute video:

It’s always tempting to adopt the impressive-sounding biz language that buzzes around us like a pack of mosquitoes. Swat them away and use clarity of speech if you want to have a memorable impact!

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