Every company, and every individual, reaches a point of stepping back and needing a reboot.

Sometimes, it’s a full-on re-start – more often, it’s a re-evaluation leading to a change in direction.

Either way, there’s one place, and one place ONLY, to start.

I am/We are unique. Everything else has to flow from that.

As an individual, your utterly unique DNA, your unmatched personal experiences, and your very particular strengths suit you to contribute in ways that no-one else can. And, a company is a collection of individuals with a track record of unique successes and failures that point to specific areas of value that no-one else can add in quite the same way.

We all know this; but the world around us constantly seeks to force into a commodity box.

“We’re looking for an Account Manager with these attributes.” How do I fit into their box?

“We need a vendor who can fulfill this set of requirements.” How do we match up to their list?

Everyone approaches the marketplace with their specific needs in mind. We should approach life and business in a similar way – with our unique and differentiating abilities at the forefront.

If we’re going to gain clarity, as companies and as individuals, we have to step back from the forces that put us in reactive mode, and instead, take a very pro-active look at who we are. Our unique DNA, qualities, capacities, values, and offerings.

Clear direction and a clear message do not start with what others devise. The first step of a courageous reboot is discovering and embracing your uniqueness.

The process starts with the blank canvas of your own unique About page. You are unique – but do you see it clearly? And know how to express it?


Start Here: Hire Steve Woodruff for Clarity Therapy

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