A little while back, I got new prescription glasses. And there was that moment, putting them on, when I realized what it is like to see 20/20 again. All of us who wear contacts or glasses know that wonderful feeling.
The slow drift toward unclear vision often goes unrecognized until someone fits us with a new pair of lenses.
The fact is, clear vision is not an option. Whatever other investment I may forego, I will always spend the necessary funds to see clearly – because that is foundational to everything I must do! Amazingly, however, few of your competitors will do so. That’s why clarity can become your strategic advantage.
When I work with you on a Clarity Therapy session, we’re looking for a 20/20 vision for you or your company. We’re interested, not merely in creating a tagline, but in discovering your purpose.
If you’re going to differentiate yourself in the marketplace, you need to have a crystal-clear message and identity. This unfolds in a 3-D process:
- DNA – during the first part of Clarity Therapy, which involves a lot of free-flowing Q&A, we’re digging deep to find your professional DNA – uncovering your drives, your gifts, your strengths, your dreams.
- Direction – next, we explore options, figuring out ways that your differentiating individual/company qualities could optimally succeed in the marketplace.
- Distillation – finally, we take all these themes and condense them down to 4 elements of expression to position you in the minds of customers: Offering, Message, Story, Analogy.
In less than a day, you’re seeing 20/20. In 3-D. You’re not throwing a bunch of stuff against the wall to see what sticks (what’s the ROI of that??). You’re taking charge with a roadmap that’s clear.
It’s a great way to win in business!
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